Repurposing rule: Keep the core insight the same, but adapt the hook, pacing, caption, and CTA for each platform.

Table of Contents

Why repurposing wins in 2026

  • More output without burning your team.
  • More data: you learn which hooks/angles win.
  • Multiple audiences: each platform has different intent.
  • Compounding: one idea becomes 3 distribution channels.

Build the “core asset” (master edit)

Start with a clean master that can be adapted quickly. Think of it as your “raw truth” version (no watermarks, no platform stickers).

  1. Length: 20–35 seconds is the sweet spot for most brands.
  2. Structure: Hook (0–2s) → Value (2–20s) → Proof (optional) → CTA (last 2–3s).
  3. Subtitles: Burn-in captions (high contrast, safe margins).
  4. Branding: Tiny logo or handle (top corner), not huge banners.

Specs: export settings (simple + safe)

All Platforms

9:16, 1080×1920, MP4 (H.264), 30fps.

Audio

AAC, 44.1/48 kHz. Keep voice clear, avoid clipping.

Bitrate

8–20 Mbps (clean quality without huge files).

Safe Margins

Keep text away from bottom UI overlays.

Editing rules: what to change per platform

Instagram Reels (Community)

• Slightly more personality
• Emoji okay (not spammy)
• Use relatable hooks + behind-the-scenes
• CTA: save/share/DM

YouTube Shorts (Discovery)

• Faster cuts, less fluff
• Stronger title-style hook text
• Remove IG watermark/stickers
• CTA: “subscribe / watch next”

LinkedIn (Authority + Leads)

• Calm pace, clean subtitles
• Less “trend audio”, more voice clarity
• Add business context (why it matters)
• CTA: comment “template”, “DM me”, “download”

Caption templates (copy-paste)

Reels caption

Hook line
1–2 lines of context (who this is for)
3 bullets (quick value)
CTA: “Save this / DM ‘PLAN’”
#hashtags (6–12)

Shorts caption

Title-style line: “Do this to ___”
1 line context
CTA: “Subscribe for more”
(Keep it short)

LinkedIn caption

1-line insight

Short story (2–4 lines): what happened / what you learned

Bullets (3–5): steps or takeaways

CTA: “Comment ‘CHECKLIST’ and I’ll share it.”

Repurposing workflow (SOP)

  1. Create master (no watermarks) + export 1080×1920.
  2. Duplicate project 3 times: Reels / Shorts / LinkedIn.
  3. Adjust hook text per platform (2–6 words).
  4. Adjust pacing (Shorts faster, LinkedIn calmer).
  5. Export 3 files with naming SOP.
  6. Write 3 captions with correct CTA.
  7. Schedule in staggered timing (not same minute).
  8. Track retention + saves + CTR + leads.

File naming SOP (recommended)

YYYY-MM-DD_Platform_Topic_V1
Example: 2026-02-08_Shorts_3UGCAngles_V1.mp4

Copy-paste repurposing checklist

  1. No platform watermark (especially for Shorts + LinkedIn).
  2. Hook text updated for the platform.
  3. Subtitles readable + within safe area.
  4. CTA matches platform intent.
  5. Title/caption optimized (Shorts = short, LinkedIn = insight).
  6. Thumbnail/cover works (for Reels + Shorts where applicable).
  7. UTM links added if driving traffic.
  8. Stagger posting times (avoid same minute cross-post spam).

Conclusion

Repurposing is how small teams win. Build one strong master, then adapt the packaging for each platform. Do this weekly, and you’ll ship 3× more content with the same effort.

Want a Repurposing SOP + Templates?

We’ll share a ready workflow, naming rules, and caption templates for your niche.

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