Note: This is a practical “framework case study” (plug-and-play). Use it as a template for your own Gurugram brand campaigns in fashion or food.

Table of Contents

Case snapshot (fashion + food)

Brand A: Gurugram Fashion

Category: women’s casual / party wear
Problem: high CPMs, low trust, low add-to-cart rate
Goal: boost conversion rate using creator-led proof

Brand B: Gurugram Food

Category: café / cloud kitchen / QSR
Problem: lots of views but low orders/footfall
Goal: drive WhatsApp orders + Google Maps visits

Objectives

  • Increase trust fast (so cold audiences don’t bounce).
  • Improve conversion actions: add-to-cart, WhatsApp orders, bookings.
  • Create a scalable content engine: weekly batch of UGC creatives.
  • Lower creative fatigue by rotating multiple creators/styles.

Strategy (what we changed)

  1. Switched from brand-heavy ads → creator-first UGC (natural voice, less “salesy”).
  2. Built 6 UGC angles (instead of 1 “generic promo”).
  3. Added proof stack: reviews, packaging, try-on, store vibe, kitchen hygiene/quality.
  4. Used whitelisting (ads from creator handle) for better CTR and trust.
  5. Added strong local triggers: Cyber Hub, Golf Course Road, Sector references, delivery zones.

Creator sourcing (Gurugram-first)

For UGC, you don’t need celebrity creators—you need people who look like your customers. Use a mix:

  • Micro creators (5k–50k): affordable, authentic, high output.
  • Mid creators (50k–200k): better reach + stronger social proof.
  • Customers: best authenticity; convert into “review videos”.
Shortlist rules:
✅ Good on camera (clear voice + confidence)
✅ Looks like target audience (age/style/vibe)
✅ Shoots in clean lighting + stable phone video
✅ Can deliver fast (48–72h for first draft)

UGC brief (copy-paste)

Deliverables per creator (recommended):

  • 2 × Reels (15–30 sec)
  • 2 × Story sets (3 frames each)
  • 5–8 raw clips (b-roll: unboxing/try-on/order/ambience)
  • 1 × “testimonial-style” vertical video

Creative rules:

  • Hook in first 1–2 seconds
  • Speak like a real customer (no “brand script voice”)
  • Show proof (texture, fit, portion, location, packaging)
  • End with one clear CTA (order / visit / shop / WhatsApp)

Hooks (Fashion)

  • “I found a Gurugram brand that finally fits like this…”
  • “POV: you need a party outfit in 24 hours…”
  • “This is how it looks in real lighting (not studio)…”

Hooks (Food)

  • “This is my new favorite order for Cyber City lunch…”
  • “If you like spicy, order this—no joke…”
  • “₹___ meal that actually feels worth it…”

Ad structure + whitelisting

Campaign 1: Prospecting

Goal: new audiences
Creatives: 8–12 UGC videos
Targeting: broad + interests + local radius (Gurugram)

Campaign 2: Retargeting

Goal: convert warm users
Creatives: testimonials + offers + FAQ
Audiences: video viewers, site visitors, WhatsApp clickers

Whitelisting setup: Run ads via creator handle (with permissions), test both “creator posts” and “dark ads” styles. Combine with: offer + urgency + proof.

KPIs + reporting

Top-of-funnel

Thumbstop rate, 3s views, watch time, CTR.

Mid-funnel

Add-to-cart, WhatsApp starts, menu clicks, profile visits.

Bottom-funnel

Orders, bookings, store visits (if tracked), CPA/ROAS.

Creative health

Fatigue rate, frequency, winner angles, new creative/week.

Templates (deliverables)

UGC Campaign Starter Pack (what you should maintain):
1) Creator shortlist sheet (cost, niche, turnaround, sample links)
2) UGC brief doc (angles + hooks + do/don’t)
3) Content tracker (draft → revisions → approved → posted)
4) Ad testing matrix (creative angle × hook × CTA × offer)
5) Weekly report (winners + next actions)

Conclusion

In Gurugram, UGC campaigns win because they look like real life. Fashion brands need fit + confidence proof. Food brands need taste + value + freshness proof. Combine that with whitelisting and systematic testing, and you get a repeatable growth engine.

Want a UGC Campaign Plan for Your Gurugram Brand?

We’ll build your creator list, briefs, production pipeline, and ad testing framework.

WhatsApp for Plan Contact Page