AI SEO Audits for Gurugram Websites (Free Checklist + Template)

What is an AI SEO audit?

An AI SEO audit checks whether your site can win visibility in AI-shaped search results (like AI Overviews) while maintaining strong classic SEO foundations. In Gurugram, it also means auditing the full “local conversion loop”: Maps → website → WhatsApp/call → booking.

Audit snapshot (90-minute quick scan)

• Top pages: service pages, location pages, highest traffic blogs.
• Indexing health: noindex/canonicals, sitemap, robots.
• Performance: mobile speed, heavy scripts, image weight.
• Trust: author info, business proof, policies.
• Local: GBP health, NAP consistency, reviews, location coverage.
• Conversions: call/WhatsApp CTAs visible above fold.

AI Overviews readiness checklist

1. Answer-first intro: first 2–3 paragraphs should solve the query quickly.
2. Clear headings: H2 sections match search intent (“Pricing”, “Steps”, “FAQs”).
3. FAQ blocks: real buyer questions; short, direct answers.
4. Comparisons & ranges: “X vs Y”, “starting from”, timelines, what affects cost.
5. Schema present: Article + Organization + FAQPage (when FAQs exist).
6. Unique experience: proof, screenshots, real examples (avoid generic fluff).

Technical SEO checklist

1. Indexing: check noindex, canonicals, duplicate URLs, parameter pages.
2. Sitemaps: sitemap.xml clean + submitted; broken URLs removed.
3. Core Web Vitals: improve mobile LCP/INP; compress images; defer non-critical JS.
4. Internal linking: service → sector pages → case studies → contact.
5. Structured navigation: breadcrumbs, clean URL slugs, avoid thin tags.
6. Security: HTTPS, no mixed content, proper redirects.

Content clarity + structure checklist

• One page = one job: align page with one intent (service/sector/pricing).
• Local modifiers: mention Gurugram areas naturally (Sector 14/29/56/57, DLF, Cyber City, Sohna Road).
• Scannability: bullets, steps, tables, callouts, short paragraphs.
• “Proof” sections: results, testimonials, case study links, FAQs.
• Freshness: update outdated sections; add “Updated” date only if truly refreshed.

E-E-A-T & trust checklist

• Author box: name, role, expertise, LinkedIn.
• Business proof: address, phone, email, team photos, “About” page credibility.
• Policies: privacy/terms, refund (if relevant), service process.
• Reviews & mentions: embed or link to Google reviews; add press mentions.
• Transparency: pricing ranges, what’s included/excluded, timelines.

Local SEO (Gurugram) checklist

1. GBP completeness: categories, services, products, photos, Q&A, posts.
2. Review velocity: consistent weekly review flow + replies.
3. NAP consistency: same everywhere (site, directories, socials).
4. Location pages: sector/area pages with real proof (not thin pages).
5. Local backlinks: RWAs, partners, associations, events, local PR.

Conversion checklist (Calls + WhatsApp)

• Above-fold CTA: call + WhatsApp visible instantly on mobile.
• Sticky contact: call button and WhatsApp button on scroll.
• Trust above fold: reviews, rating, client logos/testimonials.
• Lead forms: fewer fields; fast submission; clear next step.
• Tracking: UTM on GBP links + click tracking for WhatsApp/call.

Free audit template (copy/paste)

Conclusion

Gurugram SEO in 2026 is a combined game: AI-ready content + technical foundations + local signals + conversion systems. Use this checklist monthly and you’ll protect rankings and increase leads—even as search becomes more AI-driven.